Remote Content Specialist Needed at Trip Value
About the job
Roles and Responsibilities:
Performing exhaustive research to gain in-depth knowledge of all customer personas.
Performing extensive research and analysis on consumer thoughts and trends.
Creating specifications and content appropriate for the brand’s customer personas.
Strategizing content pillars and sub pillars.
Planning the editorial calendar and content proposition.
Collaborating with content management teams, creative teams, and writers to implement the strategy.
Overseeing writing style and tone for all content.
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
Developing editorial strategy, so content is consistent across all delivery platforms.
Conducting periodic content audits.
Tracking and calculating content ROI.
Ensuring that content strategy meets business objectives.
Strategizing and improving content delivery and promotion.
Analyzing content marketing strategy to evaluate whether it’s working or not.
Requirements and skills:
Proven work experience as a Content Strategist, Content Manager or similar role.
A portfolio of published articles.
Experience in project management is a plus.
Knowledge of Content Management Systems, like WordPress.
Basic understanding of HTML and web publishing.
Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner).
Experience using social media for business.
Solid writing and editing skills in English.
Ability to guide and motivate team members.
BSc in Marketing, Journalism or relevant field