We are looking for a talented digital marketer to generate engaging, original content for our website and social media. The individual will research topics and develop interesting posts that will appeal to our target audience and promote the blog using social media, direct email, and other methods to alert and expand our readership. You should be a skilled, tech-savvy individual who can create appealing, insightful content that will reach and grow our audience. You should be creative, adaptable, and analytical with excellent writing skills and a unique voice.
Digital marketer will produce, manage and analyze web content as an advertising method. Your tasks will be to focus on:
- Search engine optimization: Search engine optimization (SEO) and search engine marketing (SEM) involves researching keywords to target an audience through search engine rankings.
- Content marketing: Producing written and audiovisual (support from our designer) content to attract customers and build an online presence.
- Analytics: Using analytics tools to track traffic and determine what types of content and ads result in the most sales and conversions.
What you’ll do:
- Generating, researching, ideas for content
- Writing, editing, publishing, and promoting content.
- Promoting content using ads, emails, social media, and other methods to alert and attract new users
- Advocating and educating others about interests, products, or services.
- Maximizing site traffic by utilizing Search Engine Optimization keywords.
- Inviting other bloggers, experts, or other notable guests to contribute content to the webpage.
- Monitoring responses to content via the website, social media, or other platforms to better understand the audience.
- Staying current on industry trends for possible opportunities to attract new users or create stronger, more engaging content.
- Posting on social media
- Planning email campaigns
- Managing influencer relationships
- Running analytics reports
- Updating website code
- Collaborating with company leadership to adjust marketing strategies
- Tracking sales funnels
- Establishing goals and performance indicators
Digital Marketer Requirements:
- Writing experience or familiarity with certain interests or a specific field.
- Exceptional writing, research, and communication skills.
- Creativity and adaptability.
- Strong understanding of target audience and industry trends.
- Proficiency with computers, especially content management software, social media platforms, MS Office, and SEO keywords, a basic understanding of WordPress
As a digital marketer, here are 10 achievable metrics that you can use as your key performance indicators (KPIs) for a single month:
- Website Traffic: Measure the total number of visits to your website within the month, indicating the effectiveness of your content and promotion efforts.
- Organic Search Traffic: Track the number of visitors who found your website through search engines, indicating the success of your SEO strategies and keyword targeting.
- Social Media Engagement: Monitor the level of engagement on your social media platforms, such as likes, comments, shares, and clicks, to gauge the effectiveness of your social media content and campaigns.
- Conversion Rate: Calculate the percentage of website visitors who take a desired action, such as making a purchase, subscribing to a newsletter, or filling out a form, to assess the overall effectiveness of your marketing efforts in driving conversions.
- Email Open Rate: Measure the percentage of recipients who open your email campaigns, indicating the effectiveness of your subject lines and email content in capturing attention.
- Click-Through Rate (CTR): Track the percentage of users who click on a specific link or call-to-action within your emails or ads, providing insights into the effectiveness of your messaging and design.
- Cost per Conversion: Calculate the average cost incurred to achieve a single conversion (e.g., a purchase or lead generation), allowing you to optimize your advertising budget and campaigns.
- Return on Investment (ROI): Measure the profitability of your marketing activities by comparing the revenue generated from your campaigns to the costs incurred.
- Bounce Rate: Monitor the percentage of visitors who leave your website after viewing only a single page, indicating the effectiveness of your website’s user experience and content relevance.
- Social Media Follower Growth: Track the number of new followers gained across your social media platforms, indicating the growth of your online audience and the success of your content in attracting new users.
These metrics will help you assess the performance of your digital marketing efforts and identify areas for improvement. Remember to set specific goals and targets for each metric to guide your actions and measure success effectively.