Digify Africa Pro Online 2024 Cohort 4.0 for young Nigerians and Kenyans (Self-paced Digital Marketing Training Program)

Digify PRO Online Cohort 4.0 will be a self-paced intensive Digital Marketing training program led by Digify Africa and backed by Meta. The program provides smart Nigerian graduates with vital skills to enter the digital industry in each Cohort.

Our ultimate goal is to integrate well-trained Digify PRO graduates into the Nigerian marketing communications business, bringing with them a new burst of enthusiasm and crucial cutting-edge skills.

The Digify Pro programme is self paced and entirely virtual allowing for  flexible learning that  fits any schedule.

The teaching blends theoretical and practical skills, including weekly assessments, live briefs, and guest lectures, to help participants develop a holistic understanding of digital marketing.

And is delivered by expert trainers who guide and support participants throughout their learning journey.

The programme is tailored to industry needs and is constantly updated to meet the digital marketing industry’s changing demands, making it one of the most trusted skills pipelines for digital talent.

Many of the Digify Pro alumni have been able to launch successful careers at leading companies such as Wunderman Thompson, VML, Meta, and Primedia, with many venturing into business as freelancers.

Course Topics

 

Introduction to Digital Marketing

Discover how digital marketing varies from traditional marketing, and the career opportunities in this field.

Introduction to Social Media

Shift your focus from posting for fun to sharing for brands. Get a first look at how social media analytics work, how to report key metrics and manage an online community.

Digital Strategy

Learn strategy frameworks that you can apply toward content development, creation, platforms and influencers.

Introduction to Content Marketing

Harness the power of online story-telling. Learn how to generate content ideas, amplify your success with SEO and launch email campaigns.

Paid Advertising

How does paid marketing differ from organic content creation? Get the answer in this course, and learn key principles of Facebook and Google Advertising.

Data Led Decision Making

Let’s talk numbers! Discover how to use qualitative and quantitative data tools to improve your digital strategies.

Introduction to eCommerce

How can you sell products and services online? Learn how to create an online store and help customers discover your offerings.

Website Content Management Systems

Dip your toe in website creation. Learn how to navigate the WordPress dashboard, and create pages and posts. Understand website SEO and UX/UI design.

Craft your Career

Learn how to practically use AI tools in the workplace or business to enhance your digital skills.

Application Procedure:

Follow these simple steps to kickstart your digital marketing career:

1. Complete a simple registration

2. An Assessment on the Digify Pro Online App

Please note applications for cohort 4.0 are open to only Kenyan and Nigerian residents.

For More Information:

Visit the Official Webpage of the Digify Pro Online 2024 Cohort 4.0