Call for Application: African Development Bank (AfDB) Fashionomics Contest 2021

DEADLINE: 31ST DECEMBER, 2020

Applications are open for the African Development Bank (AfDB) Fashionomics Africa Contest 2021. This year’s competition is looking for African fashion brands that will change the ways we produce, buy, use and recycle fashion and encourage a more sustainable change in consumer behaviour – as well as to raise further awareness around the topic itself.

Environmentally friendly measures, sustainability and circular economy actions applied to fashion are the focus of Fashionomics Africa’s first online contest. The first Fashionomica Africa contest is a challenge prize run by the African Development Bank, in collaboration with the United Nations Environment Programme, Parsons School of Design and Ellen MacArthur Foundation’s Make Fashion Circular initiative, across the Continent.

On the continent and worldwide, the current linear take-make-dispose model, characterised by rapid and endless consumption is giving way to a more circular and inclusive fashion value chain. This year’s competition is looking for African fashion brands that will change the ways we produce, buy, use and recycle fashion and encourage a more sustainable change in consumer behaviour – as well as to raise further awareness around the topic itself.

AWARDS

  • A financial reward of USD 2,000 for the best sustainable and innovative design.
  • A Fashionomics Africa certificate.
  • Access to a network of media insiders and industry experts.
  • The possibility to take part in online events and share insights on key sustainability challenges facing the industry.
  • The publication of the winner’s story and 400-word blog on the African Development Bank’s website and Fashionomics Africa platform.
  • The possibility to attend a Fashionomics Africa webinar as a panelist.
  • Access to mentoring and networking opportunities via:
    • Parsons School of Design:
    • Two Individual project development mentoring sessions with Parsons School of Design Undergraduate co-Director for Fashion Design, Brendan McCarthy;
    • One group critique session to support project development with Parsons School of Design faculty members.
    • Ellen MacArthur Foundation’s Make Fashion Circular initiative:
    • Benefit from Ellen MacArthur Foundation’s Make Fashion Circular initiative network support;
    • Take part in one of theFoundation’s live online events to present on the brand and project.
    • United Nations Environment Program:
    • Visibility and networking support:
    • Present the brand’s sustainability journey at an online event organized by UNEP, with participation of African and international companies, technical organizations, fashion institutes, etc.;
    • Participate in a live event dedicated to Sustainable Fashion during the fifth United Nations Environment Assembly (in 2022.
    • Be featured under the UNEP Sustainable Fashion Communication Campaign to be launched next year and benefit from UNEP social media support
    • Capacity building support:
    • Gain one exclusive seat to participate in a UNEP online training program on eco-innovation and life cycle approaches;
    • Get the opportunity to dialogue with some of UNEP’s Goodwill Ambassadors.

ELIGIBILITY

  • The competition is open to entrants from across the Continent
  • Open to African designers over 18 years old that live in Africa. Proof of age will be requested.
  • Participants must have launched a fashion business and operate in the textile (fabric making), apparel (clothing) or accessories sector.
  • Recently launched business are encouraged to apply. Proof of business registration will be requested.

SELECTION CRITERIA

  • Quality of the sustainable products designed (60 points)
  • Clear write-up (on the brand and its sustainable products) and solid growth plan/strategy on how they intend to disburse the USD $2,000 prize (30 points)
  • Brand’s commitment to sustainability(10points)

APPLY HERE

For more information, visit the official webpage of Fashionomics Africa

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