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How to Build, Promote and Monetize a Coupon Business on WhatsApp

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WhatsApp Coupons is a smart and untapped way to help people save money on things they already want to buy — and make money in the process, without selling anything yourself. You create a WhatsApp group or channel where you post special coupon codes, discount offers, promo links, and flash deals that help people buy products or services cheaper than normal. These can be for:

  • Food delivery apps
  • Online stores (like Jumia, Konga, AliExpress)
  • Ride-hailing services (Bolt, Uber)
  • Skincare, fashion, or gadget stores
  • Courses, ebooks, airtime, or data bundles
  • Digital tools and apps

Now here’s the catch — most of the coupon codes and promo deals already exist online or are given out by brands, apps, or affiliate platforms. But everyday people don’t know where to find them, or don’t even know they exist. You become the coupon plug that curates, organizes, and delivers these deals to people inside WhatsApp. No stress. No noise. Just value.

Why does this business work so well on WhatsApp? Because WhatsApp is where everybody already is. It’s where people wake up to scroll, reply, ask for deals, and chat with vendors. When you run a WhatsApp coupon community, you’re meeting people in their comfort zone.

Let’s say someone wants to buy a new wig. If you post a ₦1,500 off discount link for a beauty store, they’ll click immediately. Or someone wants to order lunch from Jumia Food, and you’ve posted a 25% off coupon — they’ll love you for it.

How to Start

You don’t need any capital, no store, and no special permission to start this. Here’s exactly how to go from zero to full WhatsApp coupon plug.

Step 1: Pick a Category (or Mix a Few Smart Ones)

There are thousands of possible coupons out there, so you want to start with a clear focus.

Here are some smart angles you can take:

  • Food coupons only (Jumia Food, Bolt Food, restaurants)
  • Shopping discounts (Jumia, Konga, AliExpress, Temu)
  • Transport/ride-hailing (Uber, Bolt, inDriver)\
  • Skincare and beauty promo codes
  • Data, airtime, and recharge deals
  • Course and training discounts
  • App deals (VPNs, Canva, ChatGPT Pro, Netflix resellers)

For example, a WhatsApp group called “Cheap Eats & Food Deals NG” could focus only on daily food coupons and delivery hacks.

Or “Discount Plug NG” can post all kinds of deals — from ₦200 off Bolt rides to 30% off Shein clothes. Once you choose your angle, you’ll start attracting the right audience and building faster.

Step 2: Set Up a WhatsApp Group or Channel

You’ll need a WhatsApp group or channel to run the business.

  • A WhatsApp Channel is perfect for posting deals and codes without noise.
  • A WhatsApp Group is great for interaction, reviews, buyer questions, or crowdsourcing more deals.

Step 3: Start Posting Coupon Deals Daily

Now comes the actual content.

You’ll need to find and post real coupon codes, discount links, or promo offers every day. These deals are everywhere — but most people don’t know where to look.

Here are sources you can use:

  • Affiliate platforms like DCMnetwork, Impact, Jumia KOL, Konga Affiliate, AliExpress Partner Program
  • Telegram coupon groups (search: “coupon Nigeria,” “Jumia hacks,” “AliExpress codes”)
  • App emails — sign up for newsletters of major stores and they’ll send you promo offers
  • Brand pages on Twitter and Instagram — many businesses announce flash sales there
  • Official sites like shein.com, aliexpress.com, and jumia.com.ng often show promo banners
  • Referral bonus programs (Uber, PalmPay, Opay, PiggyVest)

Format your post like this:

🍔 Jumia Food Coupon – ₦1000 OFF
Code: YUM1000
Valid for: First-time users
Minimum order: ₦2,500
Expires: April 30
Order link: [insert shortened affiliate link]
Pro Tip: Works best between 11am–2pm. Use different email if used before
😉

Or:

🚘 Bolt Ride Promo
Code: NEW2BOLT
Get 25% off your next 2 rides
Available: Lagos, Abuja, Ibadan
Valid till: April 15

How to Monetize

Now here’s how the money starts flowing in — and you’re not even selling anything yourself.

  1. Affiliate Earnings from Coupon Links

This is the easiest way to make passive income with coupons. Many eCommerce platforms have affiliate programs. Once you sign up, you get special links. When someone clicks your coupon and buys — you earn commission.

Some popular ones:

  • Jumia KOL or Jumia Affiliates – earn up to 10% commission
  • Konga Affiliates – earn per sale
  • AliExpress – global products, high-paying referrals
  • Impact or Partnerstack – for international apps, tools, and platforms
  • Paystack Storefront Referrals
  • Online course platforms – refer people to discounted courses and earn

You just drop the link like:

“Click here to activate coupon & shop 👉 [your affiliate link]”

Every click that turns into a purchase = cash for you.

  1. Charge for Sponsored Deals or Vendor Promotions

Once your channel has attention, people will pay you to post their own discounts.

For example, a skincare brand might say:

“Post our 15% discount promo in your coupon group. We’ll pay you ₦3,000.”

A fashion vendor might offer you free samples or ₦5,000 to promote their bundle discount.

You can even create a “Sponsored Deal of the Day” slot for ₦2,000–₦10,000 depending on your audience size.

  1. Launch a VIP Coupon Group

You can offer a free version of your group, but also create a premium VIP version where:

  • You drop exclusive coupon links
  • You notify them before flash deals go public
  • You share affiliate tools, cashback hacks, and deeper money-saving tips
  • You allow Q&A or one-on-one coaching for online shopping tricks

Charge ₦1,500 to ₦5,000/month. People will pay to save more money or access juicy, limited-use coupons. Even 100 members at ₦2,000 = ₦200k/month.

  1. Sell a Coupon Masterclass or Digital Guide

This can be a short PDF, Notion doc, or WhatsApp class where you teach:

“How to Find, Share and Earn from Coupons in Nigeria.”

Charge ₦3,000–₦10,000. Teach affiliate registration, link generation, best apps to use, Telegram sources, and how to avoid expired or fake codes.

This positions you as an authority and gives you another income stream.

How to Promote It

Let’s now talk about how to grow your WhatsApp coupon group to 500, 1,000, or even 5,000 active members.

  1. Use Your WhatsApp Status

Drop hot coupons with short teasers like:

“25% off Jumia Food orders today! I just ordered fried rice for ₦1,800 😂”
“Shein giving ₦2,000 discount on dresses. Link inside my coupon channel.”
“₦500 airtime bonus hack for MTN users — works 100%”

End it with a CTA:

“Join my WhatsApp Coupon Channel for daily deals 👇 [link]”

People love deals. They’ll click immediately.

  1. Post in Shopping & JAPA Communities

Facebook, Telegram, and even WhatsApp itself are full of active groups where people are looking for discounts.

Search for:

  • Jumia Nigeria
  • Cheap Gadgets in Lagos
  • Shein/AliExpress Deals Nigeria
  • Food Plug NG
  • Telegram deal groups

Drop value-based posts like:

“I just got ₦1,200 off my Bolt ride using a code from this WhatsApp group. If you love saving money, join: [link]”

You’ll get organic signups.

  1. Collaborate with Micro Influencers

Find TikTokers and Instagram pages that talk about Jumia, Bolt, or food delivery. Pay them ₦5k–₦20k to promote your coupon channel or do a shoutout. Even one post can bring in 500+ deal-hungry people.