Paid Social Media Marketer at RealSelf

Paid Social Media Marketer at RealSelf
RealSelf offers consultancy services to people who want to do plastic surgeries and cosmetic procedures. They are looking for talented social media marketers to join their team.

About the Role:

This fully remote role is open to candidates in most states. Working remotely from a primary residence outside the United States is currently not permitted for this role.

Our Consumer & Brand Marketing Channels Team is seeking a fully remote Paid Social Marketer to help connect our brand to our customers via social channels. The successful candidate will have a passion for social media and experience scaling paid campaigns across all major publishers (Facebook, Instagram, Pinterest, Twitter, TikTok, YouTube, etc.). They will also bring a highly analytical, creative, and flexible growth mentality to the role, which is essential to delivering breakthrough thinking for this channel. Attention to detail, creativity, a passion for driving impact, and a willingness to tackle new projects is key.

Our Consumer & Brand Marketing Channels Team is responsible for all paid marketing and acquisition, email/SMS, and social retention marketing. For the business, we fuel growth by delivering consumer, doctor, and industry/ad sales, and other company OKRs.

The Paid Social Marketer will work with a cross-functional team to help execute paid media campaigns across social channels. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to acquisition.

In this role, you will also:

  • Manage paid social activity in coordination with the Channels marketing team.
  • Own paid campaign monitoring, pacing, optimization, tracking, and reporting.
  • Assist with budget tracking and process invoices/POs on a monthly basis.
  • Contribute data and insights to regular reporting, such as weekly channel reports and content campaign wrap-ups.
  • Maintain media budgets and overall budget summaries for assigned campaigns.
  • Clearly communicate campaign changes and performance to the channels team and other strategic partners.
  • Support pre, during, and post-digital campaign flights, including managing social strategy, content execution, and analysis.
  • Stay up-to-date on social trends and emerging platforms.

Requirements:

  • 3 to 5+ years of hands-on experience buying across multiple platforms such as Facebook, Twitter, YouTube, and LinkedIn.
  • Deep working knowledge of social best practices and proven experience executing paid campaigns–you are a social media guru.
  • Strong verbal and written communication, editorial judgment, and attention to detail.
  • Proven problem analysis and problem-solving skills.
  • Ability to build and foster strong relationships with internal stakeholders and external partners.

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