Entry Level Social Media Copywriter Needed at Tezza Business Solutions Ltd, Lagos.
Responsibilities
- Writing, editing and publishing engaging content for various social networks, including LinkedIn, Twitter and Instagram
- Optimizing social media posts (language, tone, message) based on target audience’s behaviors
- Deliver real time content within relevant social spaces which dynamically engages the audience
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Ultimately, you will ensure a strong online message consistent with marketing goals.
Requirements
- Proven work experience as a Content Writer, Copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Ability to work on multiple projects with different objectives simultaneously
- Ability to meet deadlines
- BSc in Marketing, English, Journalism or related field